Beverages

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence.

The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

What does the No. 1 U.S. retailer do when it finds gaps and missed opportunities in its supply chain? It joins forces with CEOs from more than a dozen global companies to pledge new commitments that accelerate innovation. The participating suppliers, including Kellogg, Coca-Cola, P&G, Unilever, General Mills and many more, represent more than $100 billion in sales at Walmart. Find out how this retail giant is using its pull to create change from one end of the supply chain to the other.

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

As announced in February, the new candidate is replacing Gary Fayard who is retiring after 20 years with the company.