Beverages

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.

Transplaces software-as-a-solution transportation management system is expected to provide reduced transportation costs, increased visibility and greater operational efficiencies.

The partnership involves sales and marketing efforts along with in-store support from major retailers.

For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.