Packaged Beverages

The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

The ultimate goal is a “circular packaging economy” that generates zero net waste, the company said.

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.