Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.
Iconix Brand Group Inc. signs an exclusive direct-to-retail license agreement with Wal-Mart for its Ocean Pacific and OP brands for distribution of a broad range of apparel and accessories in the United States.
American Italian Pasta Company (AIPC), the largest dry pasta producer in North America, has been honored as the Pasta "Category Colonel" for the seventh straight year by PL Buyer magazine in recognition of the company's outstanding private label pasta sales efforts.
Wal-Mart Stores Inc. makes a $1.5 million donation to the University of Arkansas Applied Sustainability Center to fund projects related to advanced research on greenhouse gas emissions, agriculture and environmental education.
