Diageo Deploys Web-Based IP Management Solution

9/11/2007

Diageo, the world's largest premium drinks business, enters into a multi-year business agreement with Anaqua, a provider of intellectual asset management (IAM) software and services. Under the agreement, Diageo will license the ANAQUA IAM solution to manage Diageo's global IP portfolio of brands, trademarks, patents, designs and trade secrets. The project will be managed from Anaqua's European headquarters in London. The ANAQUA system automates many of the standard processes followed by IP departments, using a configurable workflow engine to assign tasks to internal and external staff and raise alerts if tasks are not done in a timely fashion. The system can be configured to allow law firms to securely enter data directly into the system using only a web browser. E-mail is managed and stored and documents can be uploaded for easy access.