Manufacturer

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

The manufacturer of power tool and household appliance brands such as Black+Decker, Stanley, and Dewalt is investing in improved data processes within its product content operations.

Goya Foods has launched a new website to help shoppers find recipe inspiration, placing an emphasis on the mobile experience since that accounts for a majority of the brand’s web traffic.

Getting rich in data can give CPG companies an edge as they mold consumer insights into patterns for potential upcoming consumption trends. Learn more.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April.

Unilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.”