Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.
The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring.
The candidate brings over 25 years of beverage industry experience from companies such as Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, and Mistic Brands.
As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
Irene Rosenfeld will lead the global snacks company as Chairman and CEO. Meanwhile, a CEO and Chairman have been named for the North American grocery company.
