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  • Coty Drops Bid to Acquire Avon Products, Inc.

    In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival.
  • Diamond Foods Completes Mission Critical TPM Journey

    With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
  • Staying Power

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • LOreal Names Best Vlogger

    L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
  • Pacific Natural Foods Masters TPM in the Midmarket

    Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.
  • Grey Goose Turns Cherry Red

    In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
  • Campbell Steps Up the Pace

    Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
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