Manufacturer

Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation.

David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details.

Discover how US Foods brought sales AI from PoC into production.

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.

Mars, Incorporated plans to acquire Kellanova for $35.9 billion, a significant purchase that would have lasting effects across the CPG space.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.