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  • Mondelez Expands Mobile Futures to Australia

    After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.
  • Hillshire to Acquire Pinnacle Foods for $6.6B

    On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.
  • TOMY International Names CMO

    The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.
  • Lindt & Sprungli Masters Personalized E-Commerce

    Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
  • McCormick Snags Former Heinz Exec

    The new executive will lead the largest business unit for McCormick and will report directly to Lawrence Kurzius, President Global Consumer and CAO.
  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.
  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
  • The Perks of Integrated Business Planning

    Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
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