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Manufacturer

  • Global Digital Consumers

    How will your company engage a billion new middle class consumers in emerging markets?

  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Mondelez to Invest $24M in Turkey

    The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan.

  • Summer Infant Makes Two Executive Appointments

    William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development.

  • Pinnacle Foods to Acquire Garden Protein International

    Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace.

  • King's Hawaiian Boosts Market Presence

    The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf.
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