Manufacturer

General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.

As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.

In this role, Wendy Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, President of Deckers Brands.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

HEINEKEN USA announces that Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico, succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.