Manufacturer

Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.

PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.

McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million.

As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

The Hain Celestial Group announced the acquisition of Belvedere International, a leader in health and beauty care products including the Live Clean brand with approximately 200 baby, body and hair care products.

To improve collaborative planning and execution across global networks, McCormick & Company, has joined the E2open Business Network, a provider of cloud-based, on-demand software solutions.

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.