Manufacturer

Get Granular on Consumer Behavior With Food & Beverage Location Analytics
Having a deep understanding of consumer behavior is critical for CPGs, and mastering it means bringing more value to the table with retail relationships. Learn how location data is helping savvy brands decode new markets and channels for expansion.
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Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.

Coca-Cola Sparks AI Transformation With $1.1B Microsoft Cloud Expansion

Over the next five years, Coca-Cola will be focused on global productivity and innovation, adopting leading-edge tech with cloud and AI platforms as the foundation. Get the details.
How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency

Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty.
Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line

The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line.
Georgia-Pacific Expedites Manufacturing Decision-Making With Gen AI

Manufacturer of paper goods products Georgia-Pacific, parent company to brands like Quilted Northern, Brawny, Dixie, and Vanity Fair, is using generative AI capabilities to inform manufacturing decision-making.
Grupo Bimbo Names Ex-Danone Leader Rafael Pamias as CEO

Grupo Bimbo is restructuring its leadership, replacing Daniel Servitje with Rafael Pamias as CEO to lead the company’s growth and expansion. Learn More.
Danone Leans Into Consumer Insights for Yogurt Packaging Revamp

CGT connected with Rafael Acevedo, president and GM of the Yogurt Business Unit at Danone North America, who gave us a look at the R&D process behind the company’s new patent-pending recyclable yogurt cup shape.
Heineken Elevates Knowledge & Insights Management With Generative AI

Heineken is adding generative AI to its internal insights platform to help employees locate and act on information, joining the chorus of CPGs equipping employees with conversational bots.
Unilever, Mondelēz, Nestlé, Ben & Jerry’s Among Brands Piloting DTC Delivery

Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.

Get Granular on Consumer Behavior With Food & Beverage Location Analytics

Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy

Coca-Cola Sparks AI Transformation With $1.1B Microsoft Cloud Expansion

How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency

Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line

Georgia-Pacific Expedites Manufacturing Decision-Making With Gen AI

Grupo Bimbo Names Ex-Danone Leader Rafael Pamias as CEO

Danone Leans Into Consumer Insights for Yogurt Packaging Revamp

Heineken Elevates Knowledge & Insights Management With Generative AI

Unilever, Mondelēz, Nestlé, Ben & Jerry’s Among Brands Piloting DTC Delivery