Manufacturer

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

PUMA pounces on predictive analytics to better manage product demand

Handheld capabilities streamline re-order process and reduce stock outs

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.