Manufacturer

Sundance Catalog streamlines its product development

Paramount Farms revamps its legacy system with RFID at the core

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.

The Crayola brand owner draws on Siebel to brighten trade promotions.

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.