Manufacturer

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

Menz & Gasser selected Infor technology to digitally transform its business by standardizing operations, driving new product development and improving supply chain performance.

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.

The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change