Manufacturer

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.

Tupperware has reached a tentative agreement to sell its business a few weeks after filing for bankruptcy.

This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon.

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.

Kraft Heinz’s work to build out its Agile@Scale pod structure is helping the company more quickly scale product innovation, with the Delimex Crispy Quesadillas as its most recent evidence of success. 

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.

Footwear manufacturer Cole Haan is growing its DTC reach through expanded inventory distribution powered by an ERP partnership.