As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.
Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.
In the new role, Singh will be responsible for growing the pet portfolio across 50 global markets, which accounts for about 400 million pets served. Get more details.
