CPG

Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

Building a strong cross-functional S&OP process in the consumer products market

SAP shares its perspective on the consumer goods market

The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.

The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.