CPG

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

According to the 2005 Consumer Goods/Retail Shared Strategy Study from CGT, RIS News and Forrester Research, 75 percent of retailers indicate they are now working with trading partners on demand planning and forecasting efforts.

What action steps should you be taking to yield a return on promotion investments?

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

Procter & Gamble pumps up its Blois production facility with state-of-the-art labeling tools

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.