CPG

Generating greater trade visibility and control

Hormel foods implements systematic approach to trade promotion management

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods.

Nestle consumer relationship marketing program earns the company kudos

Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain.