In this time of economic uncertainty, many consumer goods companies are spinning off sections of their businesses to better concentrate on their main or most well-known products. Kraft Foods has had intentions for about a year now to merge its Post cereals with Ralcorp. Read on to find out if this merger will be a tax-efficient transaction to benefit Kraft and its shareholders.
June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.
DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.
