ConAgra Foods Reveals New Licensing Agreement with Procter & Gamble
ConAgra Foods Inc. announces a new licensing and capabilities agreement with The Procter & Gamble Company (P&G) that provides ConAgra Foods access to unique nutrition-enhancing food ingredients and packaging capabilities related to sustainability, ergonomics and design, as well as access to the vast amounts of research associated with those technologies. Financial terms of the agreement were not disclosed.
"P&G has a wealth of food technologies that we can use to deliver new and improved products that drive health and wellness and create unique competitive advantages for our business," says Al Bolles, executive vice president, Research, Quality & Innovation for ConAgra Foods. "In addition, ConAgra Foods gains access to P&G's packaging capabilities which will allow us to reduce costs and improve our sustainability efforts. We'll also receive P&G's full institutional knowledge and research for the licensed technologies and will leverage that expertise in a variety of different ways."
Under the terms of the agreement, ConAgra Foods will be P&G's exclusive licensee for a variety of P&G food ingredient and processing technologies, including nutrition-enhancing ingredients like Calcium Citrate Malate, trademarked Calsura. In addition, ConAgra Foods will receive access to various packaging capabilities and technologies owned by P&G. These food and packaging technologies will have application within a broad spectrum of current ConAgra Foods branded products. Additionally, ConAgra Foods will have the option to purchase all rights to certain technologies covered by the license.
"P&G is a company of brands, and as a result we have technologies and core expertise in many categories and capabilities," says Jeff Weedman, vice president, External Business Development, P&G. "I'm really pleased that P&G's food technologies and packaging expertise will help power ConAgra Foods' brands, many of which are enjoyed by my own family. P&G looks forward to furthering its relationship with ConAgra Foods."
"P&G has a wealth of food technologies that we can use to deliver new and improved products that drive health and wellness and create unique competitive advantages for our business," says Al Bolles, executive vice president, Research, Quality & Innovation for ConAgra Foods. "In addition, ConAgra Foods gains access to P&G's packaging capabilities which will allow us to reduce costs and improve our sustainability efforts. We'll also receive P&G's full institutional knowledge and research for the licensed technologies and will leverage that expertise in a variety of different ways."
Under the terms of the agreement, ConAgra Foods will be P&G's exclusive licensee for a variety of P&G food ingredient and processing technologies, including nutrition-enhancing ingredients like Calcium Citrate Malate, trademarked Calsura. In addition, ConAgra Foods will receive access to various packaging capabilities and technologies owned by P&G. These food and packaging technologies will have application within a broad spectrum of current ConAgra Foods branded products. Additionally, ConAgra Foods will have the option to purchase all rights to certain technologies covered by the license.
"P&G is a company of brands, and as a result we have technologies and core expertise in many categories and capabilities," says Jeff Weedman, vice president, External Business Development, P&G. "I'm really pleased that P&G's food technologies and packaging expertise will help power ConAgra Foods' brands, many of which are enjoyed by my own family. P&G looks forward to furthering its relationship with ConAgra Foods."