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PayDay and Skor Give Away 'Cash 4 Gas'

The Hershey Company's PayDay and Skor brands announce the ultimate fill-up for motorists - the "Cash 4 Gas" promotion - an on-pack, instant-win game which will give away cash for more than 100,000 gallons of free gasoline this year. From June through December 2008, anyone who purchases specially marked PayDay Bars and Skor Bars can look inside the wrappers to see if they've instantly won one of more than 5,500 cash prizes. Fifty grand-prize winners will win free cash for gas for one year valued at $2,340, while other winners can score $45 cash towards a tank of gas. More than $360,000 in cash prizes will be given away through specially marked packages of PayDay Bars and Skor Bars.

"High gas prices continue to be a concern for everyone and The Hershey Company is excited to offer a fun and delicious way to save on gas costs through our 'Cash 4 Gas' promotion," says Jody Cook, director of Product Publicity, The Hershey Company. "With PayDay Bars and Skor Bars, consumers not only get a delicious snack, but they also could win a full gas tank, or even a year's supply of gas valued at more than $2,300."

The Hershey Company kicked off the "Cash 4 Gas" promotion at a 7-Eleven in Romeoville, Ill., by surprising motorists with a free tank of gas. By the end of the giveaway, 12 gasoline pumps dispensed more than 5,000 gallons of free gas into 380 gas tanks of customers. The lucky motorists were given PayDay Bars and Skor Bars to enjoy as their tanks were filled.

Specially marked PayDay Bars and Skor Bars will be available wherever candy is sold, while supplies last. For official rules and regulations, please visit www.hersheys.com/cash4gas.

 

 

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