Boo Koo Holdings Announces Name Change for Next Phase of Growth
Boo Koo Holdings Inc., known for its innovative beverages, recently disclosed plans to change its name to Performing Brands Inc., and announced two executive appointments. With shareholder approval, the name change is suggested to "transition from an energy beverage maker to a broader-based consumer beverage company focused on health, wellness and functional benefit beverages," according to the press release. The company names Jack Belsito, formerly president of Snapple Distributors Inc., as chairman. In addition, Belsito will assume the CEO's position during the 2008 fourth quarter. Belsito has more than 20 years in beverages with companies such as Procter & Gamble, Pepsi, Snapple and Cadbury Schweppes Americas Beverages. He most recently held the position of president, Snapple Distributors Inc., for Cadbury Schweppes Americas Beverages where he also served as part of the executive board.
Joe Bayern, formerly chief strategy officer of Cadbury Schweppes Americas Beverages and currently a consultant to Boo Koo Holdings, will become the company's president in September 2008. Belsito replaces Gil Cassagne as chairman. Cassagne will remain a director. Bayern has more than 10 years of experience in the consumer products industry and more than 10 years in the consulting industry. He most recently held the position of chief strategy officer of Cadbury Schweppes Americas Beverages where he also served as part of the executive board.
Joe Bayern, formerly chief strategy officer of Cadbury Schweppes Americas Beverages and currently a consultant to Boo Koo Holdings, will become the company's president in September 2008. Belsito replaces Gil Cassagne as chairman. Cassagne will remain a director. Bayern has more than 10 years of experience in the consumer products industry and more than 10 years in the consulting industry. He most recently held the position of chief strategy officer of Cadbury Schweppes Americas Beverages where he also served as part of the executive board.