CPG

Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.

Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

New Silhouette product rollout and campaign targets younger female consumers

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.