The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.
Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.
Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.
General Mills discontinued its Nibblr subscription snack offering after about a year and a half, while Kellogg has assembled a team to create the direct-to-consumer food business.
