Confectioner Perfetti Van Melle USA Appoints Sales VP

Perfetti Van Melle USA (Perfetti Van Melle), the world's third largest global confectionery, has hired Rick Tyrrell as its new Vice President of Sales.

Tyrrell brings more than 25 years of consumer product good sales experience to the maker of Mentos and Airheads, having most recently served as Godiva Chocolatier's Vice President of North America Wholesale since 2011.

Prior to Godiva, Tyrrell served in various vice president and director roles, including directing the Asia Pacific region for Campbell Arnott's; spearheading customer marketing at previous LifeSavers candy parent Nabisco, and working in multiple sales management roles at Nestle.
Tyrrell joins the company July 2015.

Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributer of candies and chewing gum.