Bumble Bee, Ocean Spray, Sun Products Deploy VMI

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Bumble Bee, Ocean Spray, Sun Products Deploy VMI

By CGT Staff - 07/27/2015
Bumble Bee Seafoods (Bumble Bee), Ocean Spray Cranberries, Inc. (Ocean Spray), and The Sun Products Corporation (Sun Products) are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform. 

Together, these companies represent dozens of familiar brands sold through virtually all retail channels. They join other industry leaders such as Dannon, Henkel, Kimberly-Clark, Procter & Gamble and many others in the growing Datalliance VMI consumer goods community. That community provides VMI services to a long list of North America's leading retailers, as well as many in Europe. 

Datalliance seeks to help the companies with their commitment to working closely with their retail partners to maximize on-shelf availability for consumers while streamlining the flow of their respective products through the supply chain.