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CPG

  • Campbell Soup, Hershey Bet on Snacks

    Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands.
    Campbell Soup, Hershey, Snyder's-Lance, Amplify logos combined
  • Report: Digital Innovation is the CIO's Domain

    Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.
  • It’s Business Unusual for CPGs

    Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
  • 1WorldSync Partners with Label Insight

    The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.  
  • Former Campbell CMO Starts from Scratch with Farm & Oven

    Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.
    Farm & Oven Dark chocolate and Beet product
  • Edgewell's CFO Departs

    Chief accounting officer Elizabeth Dreyer will serve as interim CFO until a permanent replacement is found.
    skintimate product, edgewell personal care
  • Catalina and Label Insight Form Partnership

    Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.
  • Crispy Green Names Fastlane as Agency of Record

    Freeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record.
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