CPG

David Dittmann of P&G explains the pain points and opportunities behind leveraging AI for image recognition

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

The company will leverage solutions from FoodLogiQ to improve visibility, streamline supplier management, and enhance quality issue tracking and reporting.

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.