CPG

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

The deal helps Hershey continue diversifying beyond chocolate and B&G reduce debt.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.