CPG

Seasoned software executive brings full suite of global retail and technology experience to drive the company’s focus on worldwide customer success, AI-powered innovation and growth.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Reynolds Consumer Products has gone public and raised more than $1.2 billion.

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.