Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.
Google executive and CPG advertising leader Kirk Perry is next president and CEO, while Andrew Appel will transition to role as board director and advisor.
Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.
The novelty dessert brand continues to deliver on consumer satisfaction and innovation with new additions to its lineup, expanded distribution and the re-formulation of best-selling Yasso Mint Chocolate Chip Bars.
