Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.
Jessica Hauff has been named general manager of e-commerce at Mars Petcare, a new role for the company, while Travis Reaves will join as VP, strategy and growth transformation.
The pet industry is tallying record annual sales, crossing the $100 billion mark in 2020 in the United States, according to the American Pet Products Association. The industry trade association forecasts 5.8% growth for this year, which is above the historic 3-4% annual growth, with increases expected in every retail channel — “especially e-commerce.”
Both Mars Petcare roles will be critical in driving the company’s purpose, said Ikdeep Singh, regional president, Mars Pet Nutrition North America. "They each bring unique and extensive experiences to our team I'm confident will help us meet the needs of even more pet parents by leveraging the power of digital, data and analytics."
Most recently senior VP e-commerce acceleration and data activation at L’Oreal, Hauff has 15 years of experience building and transforming digital and e-commerce channels in both the U.S. and Europe. Previous roles at L’Oreal include VP, digital marketing, and AVP, digital marketing, content marketing and social media strategy.