Digital Marketing

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.