Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.
Smartphones will soon become the most ubiquitous piece of hardware to rule the planet. Naturally, consumer goods organizations are connecting their brands to shoppers and consumers over smartphones, wherever they are.
Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
