Social Media ObsessedCGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue. Friendship Dairies Launches New Brand CampaignThe integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components. Vantage Point: Social Media and the New Age - Now, Meet the Consumer! By: Reeta Mehrishi, Social Media Analyst & Michael Forhez, Director of Business Solutions for the Consumer Markets, Tata Consultancy Services The Retail Battle Has Moved In-Store Kraft Empowers Web Brands with CRM A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com. Faberge Delivers New Online Luxury Shopping Faberge and IBM create faberge.com, an online service that helps bring the unique qualities of a luxury brand to the web. Mars Drinks Selects Full-Service E-Commerce Solution The redesigned online store reflects Flavia's new branding and enhanced shopping experience. Kraft and Apple Launch Innovative Consumer Tool The launch of iFood Assistant represents the latest in Kraft's commitment to providing innovative solutions for consumers' busy and increasingly wireless lifestyles. Beech-Nut Gets Closer to Customers The new services include direct marketing and permission-based e-mail marketing. Heinz Launches New Web Site The redesign of Heinz.com provides a global gateway for users to rediscover Heinz and its array of iconic, global brands. First Previous 9 10 11 Next Last
