Faberge Delivers New Online Luxury Shopping
Faberge and IBM create faberge.com, an online service that helps bring the unique qualities of a luxury brand to the web. IBM provided business consulting and creative design services to help Faberge define a new interactive approach and develop technologies that support a selling model for high-value luxury goods on the internet.
Faberge's CEO Mark Dunhill comments: "Other retailers have adapted to the way we are told the online shopping experience has to work. We wanted to turn this approach on its head by adapting the internet to meet our clients' needs. When we started on this journey we realized we were setting IBM an enormous challenge. In fact we felt we might be asking them to do the impossible, however they achieved everything we wanted of them."
The new Faberge on-line experience aims to place the internet at the heart of the business, in order to make it the central resource for clients exploring and interacting with the jeweler. This approach is central to Faberge's revitalized business model and global re-launch. Faberge aims to redefine the conventional on-line shopping model by making it truly interactive and providing each client with a real life personal sales advisor.
Faberge's CEO Mark Dunhill comments: "Other retailers have adapted to the way we are told the online shopping experience has to work. We wanted to turn this approach on its head by adapting the internet to meet our clients' needs. When we started on this journey we realized we were setting IBM an enormous challenge. In fact we felt we might be asking them to do the impossible, however they achieved everything we wanted of them."
The new Faberge on-line experience aims to place the internet at the heart of the business, in order to make it the central resource for clients exploring and interacting with the jeweler. This approach is central to Faberge's revitalized business model and global re-launch. Faberge aims to redefine the conventional on-line shopping model by making it truly interactive and providing each client with a real life personal sales advisor.