Digital Marketing

Kimberly-Clark and its Digital Innovation Lab has renewed a global call for open-source innovation to find new ways of connecting with digitally savvy consumers.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.

After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. 

CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.