The newly reimagined Path to Purchase Expo has announced another game-changing feature to its experience: a co-located Consumer Goods Sales & Marketing Summit.
Mosaic, a brand activation agency that delivers consumer experiences in-store, online and in the community, added marketing veteran Justine Greenwald as its executive creative director.
Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.
Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.
