Manufacturing

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

ABM was measuring store-level retail execution and sales performance by manually collecting data making the process time-consuming, inefficient and tough to scale. Heres a look at how the company ensured the data collected was not only accurate and consistent, but also aligned with best practice standards.

How can leaders get the growth vibe on the inside of their companies to match their external marketing and sales efforts? As with most things, it starts with the top.

This year's agenda honed in on interactive, discussion-type sessions with the launch of CGT University, for starters. Here are 10 conference highlights that will strike a leadership chord.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.

About 12 years ago, McCormick & Company, Inc. embarked on an initiative to develop close, collaborative relationships with a number of its retailers and national food wholesaler customers. This initiative evolved into its customer collaboration platform, which has allowed McCormick to develop formal vendor managed inventory relationships today, among many other unexpected benefits along its supply chain.