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Manufacturing

  • 2013 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

  • Dairy Crest Delivers on Growing E-Commerce Demands

    As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns.

  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

  • TreeHouse Foods Makes Strategic Management Changes

    TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods.

  • Newell Rubbermaid Gets A Fresh Perspective

    Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

  • Nestle USA Sells Bit-O-Honey Brand

    Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle.

  • Kraft Brands Enhance Digital Presence

    Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.
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