With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.
In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
There is a renewal of interest in the financial elements of supply chain management today. Businesses are using agile, cloud-based technology to optimize working capital and glean liquidity from improvements in supply chain activities.
Heinz shareholders overwhelmingly approved the deal, with approximately 95 percent of the votes cast at a special meeting voting in favor of the merger agreement.
