Manufacturing

If consumers dont trust how your product is represented digitally, they are not purchasing it. Adhering to GS1 standards and investing in proper distribution of your product data can help close the loop with the new wave of retail consumers.

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.