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Manufacturing

  • Smucker Invites Dunkin' Fans to Mug Up

    The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
  • Del Monte Updates Iconic Brands

    The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
  • Mondelez Partnership Mobilizes Global Brands

    Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.
  • The Intersection of Supply Chain and Sales & Operations Planning

    How a Sustainable S&OP Process Can Improve Your Supply Chain & Increase Profitability
  • Thirty-One Gifts Taps Retail Planning Solution

    TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.
  • Walmart CEO Says Near-Term Execution is Critical

    Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.
  • Winning the Digital Consumers Trust

    If consumers dont trust how your product is represented digitally, they are not purchasing it. Adhering to GS1 standards and investing in proper distribution of your product data can help close the loop with the new wave of retail consumers.
  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.
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