Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.
Unilever announces that it has agreed to sell its Royal pasta brand to RFM Corporation, one of the biggest diversified food and beverage companies in the Philippines, for US$47.8 million.
Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.
Heinz names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over.
Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.
