Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.
Unilever announces that it has agreed to sell its Royal pasta brand to RFM Corporation, one of the biggest diversified food and beverage companies in the Philippines, for US$47.8 million.
Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.
Heinz names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over.
Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.
Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
