Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.
Unilever announces that it has agreed to sell its Royal pasta brand to RFM Corporation, one of the biggest diversified food and beverage companies in the Philippines, for US$47.8 million.
Heinz names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over.
Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.