The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.
BLACK+DECKER will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers through a strong home-living experience.
The LEGO Group announces a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS.
The new leader brings more than 22 years of CPG and food industry experience from companies including Dean Foods Morningstar division, ConAgra Foods and Swift and Company.
